What is Digital Marketing | Basic Guidance for Learners | Useful information for beginners

Digital Marketing is the process of building as well as maintaining customer relationships through on line activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. It is the way of marketing products and services on electronic devices such as computers, tablets, televisions, smart phones.

Internet Marketing and SEO (Search Engine Optimization) are very important elements of digital marketing. Digital marketers observes things like what is being viewed, how often and how long, sales conversations, what content works and doesn’t work, etc.

Digital Marketing Goal:

Digital Marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers.

What does digital marketing consist of?

Key components

—   Website design (User observation)

—   Search Engine Optimization (SEO)

—   Social Media Marketing (SMM)

—   Pay Per Click (PPC)

—   Display Advertising (Banner Ads)

—   Email Marketing

—   Content Marketing

—   Affiliate Marketing

—   Online Reputation Management (ORM)

Why Digital Marketing?

Nowadays, customers have access to information any time and any place they want or need it. Thanks to the intelligence of Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles. What business owners should remember is that everyone can impact the image of their companies via ex. Social Media and you can be sure that your customer feedback will be more trustworthy for others to read than your own one.

—   Increase Website Traffic

—   Improve Search Engine Rankings

—   Increase Brand Recognition

—   Generate Leads

—   Improve Internal Communication

—   Increase Online Sales Conversions

Keys to Digital Marketing Success                   

  1. Respond to and initiate dynamic customer interactions.
  2. Manage complex customer relationships across a variety of channels – both digital and traditional.
  3. Extract value from big data to make better decisions faster.

Some of the most common assets and tactics:


—   Blog posts

—   Your website

—   Info graphics

—   Interactive tools

—   EBooks and whitepapers

—   Social media channels (FaceBook, LinkedIn, Twitter, Instagram, etc.)

—  Branding assets (logos, fonts, etc.)

—  Gets online coverage (PR, social media, and reviews)

—   Online brochures and look books


Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or shopper.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Pay-Per-Click (PPC)

It is the method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ad Words.

Email Marketing

Companies use email marketing for communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Marketing Automation

Marketing automation refers to the software that exists with the aim of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

On line PR

Online PR is the practice of securing getting online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.



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